Infographic: B2B Companies Well-Represented in Fortune 100 Social Effectiveness Index


Two rather unlikely names lead the list of the just-released Fortune 100 Social Effectiveness Index, researched and compiled by Blue Ocean Market Intelligence.

Aerospace and defense giant Honeywell International topped the Index, with financial services company American International Group—which in the last few years has gone through a rough patch, to put it mildly—coming in second. Here’s the Top 10:

  1. Honeywell International
  2. American International Group
  3. Metlife
  4. Aetna
  5. Chevron
  6. Express Scripts Holding
  7. Ingram Micro
  8. General Electric
  9. Oracle
  10. Walt Disney

The number of B2B companies that placed near the top of the list truly demonstrates the effectiveness of social media in that space.

Blue Ocean says it measured the social platforms of the Fortune 100 in five areas: share of voice, identification of influencers and advocates, engagement rate, touch rate and net sentiment. These areas of concentration could serve as a blueprint for how CCOs and PR managers and directors should develop, executive and measure social media programs. For a more detailed look at these metrics, read the full report.

For a synopsis, here’s the infographic for Blue Ocean’s Fortune 100 Social Effectiveness Index:




Follow Scott Van Camp:
@svancamp01




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit with Taste of Tech

prn_ms_175x135_ep

Unlike other conferences, you’ll be immersed in the strategies and tactics that you can apply right away to your work as a communicator. You’ll learn what it takes to compete for attention, engagement and positive brand awareness across an array of social media networks.

Use code “150off” at checkout.

Get $50 off PR News' Digital PR & Social Media Guidebook

DigitalPRSocialMedia_PrintDigital_vol6

This guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in this guidebook produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.

Use code “DIGITAL6” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.