Most Undervalued PR Skill (According to You)  


Representing the external voice at the leadership table. Time management. Writing. Also, writing. And writing. These were just a few of the responses we got to a query we posted on our Facebook page the other day asking, What PR skill do you feel is undervalued? 

The query generated nearly 50 responses, and seems to have a struck a similar nerve to our recent inquiry on Facebook regarding the biggest misconceptions about PR.

Perhaps our favorite response came from Pauline France, who simply stated, “All of them?”

The Facebook query begs the question: How can the PR field do a better job of communicating to the public and the media what precisely PR execs do and how their job is dramatically changing?

Here is the full list of replies:

What PR skill do you feel is under valued?

2Like ·  · 
 




3 Comments

Deals of the Week

Get $150 Off PR News' Social Media Summit with Taste of Tech

prn_ms_175x135_ep

Unlike other conferences, you’ll be immersed in the strategies and tactics that you can apply right away to your work as a communicator. You’ll learn what it takes to compete for attention, engagement and positive brand awareness across an array of social media networks.

Use code “150off” at checkout.

Get $50 off PR News' Digital PR & Social Media Guidebook

DigitalPRSocialMedia_PrintDigital_vol6

This guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in this guidebook produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.

Use code “DIGITAL6” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

  • Benjamin J Vogadika

    Establishing and managing relatioships

  • Jack Burke

    Honesty.

  • Amer F. Kassar

    CSR