Most Undervalued PR Skill (According to You)  


Representing the external voice at the leadership table. Time management. Writing. Also, writing. And writing. These were just a few of the responses we got to a query we posted on our Facebook page the other day asking, What PR skill do you feel is undervalued? 

The query generated nearly 50 responses, and seems to have a struck a similar nerve to our recent inquiry on Facebook regarding the biggest misconceptions about PR.

Perhaps our favorite response came from Pauline France, who simply stated, “All of them?”

The Facebook query begs the question: How can the PR field do a better job of communicating to the public and the media what precisely PR execs do and how their job is dramatically changing?

Here is the full list of replies:

What PR skill do you feel is under valued?

2Like ·  · 
 




3 Comments

Deals of the Week

Get $150 Off PR News' Social Media 20/20 Summit

PRN_summit_ads_175x135_ep

This gathering will feature some key influencers and operators in social media, sharing their knowledge and experience in a full day of eye-opening sessions. You will take away practical knowledge to increase the visibility of your brand and expand its reach on social media.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

  • Benjamin J Vogadika

    Establishing and managing relatioships

  • Jack Burke

    Honesty.

  • Amer F. Kassar

    CSR