Most Undervalued PR Skill (According to You)  

Representing the external voice at the leadership table. Time management. Writing. Also, writing. And writing. These were just a few of the responses we got to a query we posted on our Facebook page the other day asking, What PR skill do you feel is undervalued? 

The query generated nearly 50 responses, and seems to have a struck a similar nerve to our recent inquiry on Facebook regarding the biggest misconceptions about PR.

Perhaps our favorite response came from Pauline France, who simply stated, “All of them?”

The Facebook query begs the question: How can the PR field do a better job of communicating to the public and the media what precisely PR execs do and how their job is dramatically changing?

Here is the full list of replies:

What PR skill do you feel is under valued?

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