Swing and a Miss: MLB’s Response to A-Rod PED Revelations is Tepid at Best

Major League Baseball is investigating reports that a Miami anti-aging clinic supplied performance-enhancing drugs to Yankee Alex Rodriguez, including five other players, from 2009 to 2012, according to The Wall Street Journal

That's about the only thing new that MLB is doing.

The league doesn't appear to be proactively communicating what, if any, new steps it's taking steps to move beyond the PED era in baseball.  

The league issued a statement on Jan. 29 via the @MLB_PR Twitter account that leaves a lot to be desired. It says the league is disappointed, and then dives into a historical recap of how MLB's past actions are helping solve the problem, rather than writing what kind of action it will take to ensure that the league is entering a post-steroid era.

From a bigger PR perspective the (recurring) MLB steroid scandal also broaches the discussion of choosing an athlete/celebrity spokesperson. In the past month we've seen two once-revered athletes, Lance Armstrong and Rodriguez, felled by cheating allegations and apparent lies.

In "How to Choose an Athlete Spokesperson," Arthur Solomon writes that "most important, character counts more than statistics. You don’t want an athlete embarrassing your client with unsportsmanlike conduct." 

He added: "It's easy to determine if they have passed the 'no unsportsmanlike conduct test.' They are less likely to end up in stories that can be covered by either police or sports reporters, unlike too many active athletes who are tainted with steroids abuse, or worse, criminal charges." 

Follow Bill Miltenberg: @bmiltenberg



Comments Off

Deals of the Week

Get $150 Off PR News' Media Relations Conference


Join us on December 11, 2014, for PR News’ essential Media Relations Conference, taking place at the National Press Club in Washington, D.C. You'll learn from top PR professionals how to amplify your organization’s messages through positive coverage in traditional media and through your own branded content initiatives.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.