PR Hiring Uptick Unlikely in Q1 of 2013

by Scott Van Camp | 12/19/2012

Despite general optimism that as an industry PR is on the upswing, a mid-December PR News poll of PR executives found that 55% are not planning to add employees to their teams in Q1 of 2013. Twenty-eight percent did plan to hire in the first quarter, while 17% are not sure. (See poll charts below.)

Executives also revealed the top communications skills they'll be looking for in potential hires in 2013. Digital/social media expertise ranked first at 62%; content creation (which most likely includes writing skills) was second at 60%; and media relations skills was third at 51%.

In addition, PR hiring appeared somewhat stagnant in 2012, with 42% having the same number of communications staff members at the end of the year as they started with in 2012; 37% had more employees; while 22% had less.

To get a head start on 2013, find a job or post a job at the PR News Job Center.








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About Scott Van Camp

Scott Van Camp is editor of PR News, an executive-level, reader-supported publication that helps enhance the business impact of PR. Scott has a rich background in both journalism and PR/marketing. He has more than 15 years of experience as a writer/editor at various consumer and trade publications. Scott was with VNU Business Publications for five years, including stints as managing editor at IQ News and Technology Marketing magazines and senior editor at Brandweek. In the PR/marketing sphere, he has served as corporate communications manager at MarketBridge, a marketing and sales consultancy, and as editorial director for the Chief Marketing Officer (CMO) Council. While at the Council, Scott led several high-profile marketing research projects. He has also operated his own communications and media consulting firm, SVC Communications.

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