Do You Need to Deploy Instagram for PR? Answer These Four Questions to Find Out


Communications pros and those in the arts are using the photo editing and sharing platform Instagram for just about everything. Today ABC News reported that an indie band from Mexico City, The Plastics Revolution, made a music video for their song, Invasion, using just still pics taken on Instagram. 

The four-minute video took five months to produce, says an ABC News story. That’s a time-consuming project.

Communications pros are integrating Instagram in their campaign and getting great results much quicker than that. The question is, do you really need to use this hot communications tool? Donetta Allen, VP and social media practice leader at Hunter PR, suggests that you ask yourself these four important questions before you grab an iPhone and start snapping away.

  • Does your brand already have a social media presence? Most organizations use Facebook and Twitter to showcase their Instagram photos.
  • Does your brand have a lifestyle story it can tell through photos? If not, you may want to consider another platform from which to get your messages out.
  • Do you want to engage your fans through photos? Some brands, particularly in non-consumer spaces, don’t lend themselves to photos.
  • Is it important to reach your audience through their mobile devices? Since a majority of people now have smartphones, for most this answer will be “yes.”


Follow Scott Van Camp: @svancamp01


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About Scott Van Camp

Scott Van Camp is editor of PR News, an executive-level, reader-supported publication that helps enhance the business impact of PR. Scott has a rich background in both journalism and PR/marketing. He has more than 15 years of experience as a writer/editor at various consumer and trade publications. Scott was with VNU Business Publications for five years, including stints as managing editor at IQ News and Technology Marketing magazines and senior editor at Brandweek. In the PR/marketing sphere, he has served as corporate communications manager at MarketBridge, a marketing and sales consultancy, and as editorial director for the Chief Marketing Officer (CMO) Council. While at the Council, Scott led several high-profile marketing research projects. He has also operated his own communications and media consulting firm, SVC Communications.



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