8 Tips to Improve Your SEO Efforts


The digital age is changing how brands approach their marketing strategy and promote their products.

If consumers search the Internet and can’t find information about a specific company’s product, that brand is in trouble.

As a result of the ever-changing times, to improve the effectiveness of campaigns and increase awareness about their brands, search engine optimization (SEO) has become an important tool for communicators.

Creating strategies to make sure the consumers find content, ensuring that tactics used will increase purchasing power and effectively use social media to increase optimization are additional challenges PR pros now face.

At a recent PR News SEO webinar, Laura Kempke, senior VP at Schwartz, MSL, offered the following eight tips to maximize your brand’s SEO efforts:

  1. Remember your audience

  2. Use anchor text to link to and within your site

  3. Pay attention to titles and make them succinct

  4. Build the SEO foundation through website copy

  5. Make the most of your (and other people’s) blogs

  6. Images: Search engines can’t read them, so surround them with relevant text

  7. Don’t forget to optimize video, webinars and presentations

  8. Tie newsletters to your website for an SEO lift 

Follow Jamar Hudson: @jamarhudson 


1 Comment



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

  • Fred

    Thanks for the linkbait, Jamar.