8 SEO Tips for Managing Negative Terms About Your Brand

Has anyone ever had an ax to grind about your brand and made a noisy scene online? Has your product ever received an over-the-top, negative review? Has coverage about a resolved crisis continued to rank high in search results?

If you've answered no to all three questions, now is not the time to consider yourself one of the charmed few—your time may yet come. To help you prepare for those rough patches when negative terms about your brand pop up in search results, and to manage a negative news cycle when it hits you, Laura Kempke, senior vice president, Schwartz MSL, offers the following tips.

Ongoing tactics:

  1. Continuously monitor your company, product and executives' names online

  2. Buy domain names, including .org, .net, etc., that include your company or product and negative terms

  3. Register for the same terms on social platforms like Twitter

  4. Participate in online forums where people are likely to discuss your company should something go wrong so you have an established following

After a negative story appears, push positive articles higher in search results by doing the following:

  1. Consider launching a press release with links to your site or to other Web properties using anchor text

  2. Comment on negative posts to state your perspective, include links to your site

  3. If it’s a media story, ask the journalist or blogger directly for equal time

  4. Post a blog using the same negative terms to allow people to find your response


Follow Jamar Hudson: @jamarhudson 

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.