FDA Findings Taking Boost Out of 5-Hour Energy


In a report by the New York Times, 5-Hour Energy, distributed by Living Essentials, has been mentioned in 90 filings with the Food and Drug Administration since 2009. Of those filings, more than 30 have involved life-threatening heart attacks and convulsions. The FDA has "received reports of 13 deaths...that cited the possible involvement of 5-Hour Energy," according to the Times.

Facing scrutiny from the both the media and consumers, 5-Hour Energy is now in  serious PR crisis mode. In a statement the company said, “Living Essentials LLC, distributor of 5-Hour Energy, takes reports of any potential adverse event tied to our products very seriously. We fully comply with all of our reporting requirements.”

In a PR crisis, particularly one involving the health and well-being of consumers, transparency should be a given. A quick glance to both the Twitter and Facebook accounts of 5-Hour Energy shows no acknowledgement of the Times report. And on 5-Hour Energy’s website, the company’s statement appears buried behind a wall of product promotions and sales.

As the story gains momentum on social media, 5-Hour Energy would do well to boost its own energy and engagement and take a lead role in the story's development.

Follow Jamar Hudson: @jamarhudson 




Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prmeasurement2015-dc-175x135

Join us on April 20, 2015, for PR News’ essential PR Measurement Conference at the National Press Club in D.C., and learn how tie PR metrics to measurable business outcomes.

Use code “150off” at checkout to save $150 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.