Coca-Cola Shakes Up Site, Offers Big Gulp of Content


Coca-Cola is more than a beverage now—it's a media brand.

Coca-Cola is revamping its website in what executives call the most ambitious digital project they have undertaken.

According to a report in the New York Times, Coca-Cola plans to present its website as an online magazine that will feature articles on subjects like entertainment, the environment, health and sports—topics that will appeal more to consumers. The site's previous focus on corporate communications will be dialed back, although biographies of executives, investor information, job postings and news releases will remain.

The site first went live in 1995 and its last redesign took place in 2005.

The new site, called The Coca-Cola Journey (a throwback to the name of an employee magazine that was published from 1987-1997), represents the increased importance of storytelling for brands and reinforces how effective online presentation—driven by social media platforms—can be a game-changer.
 

Follow Jamar Hudson: @jamarhudson






 







 




Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prmeasurement2015-dc-175x135

Join us on April 20, 2015, for PR News’ essential PR Measurement Conference at the National Press Club in D.C., and learn how tie PR metrics to measurable business outcomes.

Use code “150off” at checkout to save $150 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.