Coca-Cola Shakes Up Site, Offers Big Gulp of Content


Coca-Cola is more than a beverage now—it's a media brand.

Coca-Cola is revamping its website in what executives call the most ambitious digital project they have undertaken.

According to a report in the New York Times, Coca-Cola plans to present its website as an online magazine that will feature articles on subjects like entertainment, the environment, health and sports—topics that will appeal more to consumers. The site's previous focus on corporate communications will be dialed back, although biographies of executives, investor information, job postings and news releases will remain.

The site first went live in 1995 and its last redesign took place in 2005.

The new site, called The Coca-Cola Journey (a throwback to the name of an employee magazine that was published from 1987-1997), represents the increased importance of storytelling for brands and reinforces how effective online presentation—driven by social media platforms—can be a game-changer.
 

Follow Jamar Hudson: @jamarhudson






 







 




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Conference

 Social_Media_Conference_180x150_ep
At PR News’ Social Media Conference, taking place October 9 at New York City’s Grand Hyatt, you will receive instruction from experienced social media communicators and take away practical knowledge that you can put to work right away as soon as you return to the office.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.