Coca-Cola Shakes Up Site, Offers Big Gulp of Content

Coca-Cola is more than a beverage now—it's a media brand.

Coca-Cola is revamping its website in what executives call the most ambitious digital project they have undertaken.

According to a report in the New York Times, Coca-Cola plans to present its website as an online magazine that will feature articles on subjects like entertainment, the environment, health and sports—topics that will appeal more to consumers. The site's previous focus on corporate communications will be dialed back, although biographies of executives, investor information, job postings and news releases will remain.

The site first went live in 1995 and its last redesign took place in 2005.

The new site, called The Coca-Cola Journey (a throwback to the name of an employee magazine that was published from 1987-1997), represents the increased importance of storytelling for brands and reinforces how effective online presentation—driven by social media platforms—can be a game-changer.

Follow Jamar Hudson: @jamarhudson



Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

SMS web ad 180x150Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. You'll be immersed in the strategies and tactics that you can apply right away.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.