7 Must-Read Books for Communicators

Sure, the PR landscape has been altered by the expanding power and reach of digital platforms, with PR pros now thinking of messaging points in 140-character increments. But that doesn't mean communicators should miss out on reading old-school full-length books related to the field—after all, most books are now available on an iPad.

The latest PR book to hit the market (due in December), Edelman and the Rise of Public Relations, by Franz Wisner, tells the story of the firm's origins and its place in shaping modern public relations, reports the Chicago Tribune. Richard Edelman, president and CEO of the world’s largest public relations firm—with 66 offices and 4,500 employees worldwide—is read-worthy for his extensive experience in communications and reputation management.  

Here are six more recommended books for communicators (one of which reaches back to the Great Depression), selected based on popularity and user reviews on Amazon:

  • How to Win Friends and Influence People, by Dale Carnegie.

  • Can We Do That?! Outrageous PR Stunts That Work—And Why Your Company Needs Them, by Peter Shankman. 

  • The Associated Press Stylebook and Briefing on Media Law, by the Associated Press: Less of a page-turner, but a must-have nonetheless. 

  • Made to Stick: Why Some Ideas Die and Others Survive, by Chip Heath and Dan Heath.

  • Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust: by Chris Brogan and Julien Smith. 

  • The New Rules of Marketing and PR: by David Meerman Scott

Please share with us your must-reads for PR pros.

Follow Bill Miltenberg: @bmiltenberg

1 Comment

Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

  • Don Radoli

    1.Public Relations: Concepts, Practice and Critique by Jacquie L’Etang.
    2. The Public Relations Strategic Toolkit by Alison Theaker and Heather Yaxley.
    3. Stay on message by Paul Ritchie.