Instagram’s New Web Profiles Allow for Greater Audience Reach

On Monday, Nov. 5, Instagram announced on its blog the rollout this week of Instagram profiles on the Web. This new feature from the mobile photo sharing app is significant because it gives individuals and brand communicators another platform to share their photos other than through smartphones. As some tech blogs have pointed out, the Web profiles resemble Facebook Timeline in their ability to garner significantly more audience reach.

Here’s how Instagram profiles work: A Web profile of your Instagram account will be automatically created within the next few days. To see the profile, you go to[username]. For example, to see Nike’s profile (already up and running), you’d go to on the Web.

On the profile page, above your profile photo and bio, is a selection of your brand’s recently shared photos. You’ll be able to comment and like photos, and edit your profile right from the Web.

The Instagram blog points out that visitors don’t have to be Instagram users to view a public user’s Web profile. If your photos are set to private, however, they will be visible only to logged-in Instagram users you’ve allowed to follow you.

The $1 million question: Can you now upload photos from the Web to Instagram? The answer is no. For the moment, at least, Instagram will stay true to its roots and remain a predominately mobile platform—but with this new Web twist.

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About Scott Van Camp

Scott Van Camp is editor of PR News, an executive-level, reader-supported publication that helps enhance the business impact of PR. Scott has a rich background in both journalism and PR/marketing. He has more than 15 years of experience as a writer/editor at various consumer and trade publications. Scott was with VNU Business Publications for five years, including stints as managing editor at IQ News and Technology Marketing magazines and senior editor at Brandweek. In the PR/marketing sphere, he has served as corporate communications manager at MarketBridge, a marketing and sales consultancy, and as editorial director for the Chief Marketing Officer (CMO) Council. While at the Council, Scott led several high-profile marketing research projects. He has also operated his own communications and media consulting firm, SVC Communications.

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  • Meikah Ybanez-Delid

    I like this new development. But I hope Instagram remains to be a mobile platform. :)