3 Tips to Accelerate Your New Career in PR


Jon Greer

New to PR and concerned about the pace of your career advancement? Jon Greer, who has trained PR pros at hundreds of companies and who will chair PR News’ One-Day Boot Camp for Emerging PR Stars on Nov. 29 in Washington, D.C., offers three tips that may give your nascent PR career a boost.

  • Keep improving your writing skills: Take classes, read good writers and work with good editors. Good writers are hard to find, but fresh content is the most valuable commodity on the Internet and in PR these days. Become known as a talented writer and you will always be able to find work.
  • Use the Internet to your advantage in media relations: "Spray and pray" pitching tactics are dead. Everyone you pitch has a presence on the Internet, whether it's their own body of work (blog, online news articles, etc.), social media profiles or in search results. Pitching today is all about using that informationwhich is already at your fingertipsto customize your pitches and build valuable, long-term media relationships.
  • Everything in PR is now measurable, thanks to powerful, inexpensive tools: Design your PR campaigns from the start with quantitative goals in mind, and then once you are under way, use early data to adjust your strategy.

Register now for PR News' One-Day Boot Camp for Emerging PR Stars, which will be held Nov. 29 at the National Press Club in Washington, D.C.


Follow Jamar Hudson: @jamarhudson

 
 
  




Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prmeasurement2015-dc-175x135

Join us on April 20, 2015, for PR News’ essential PR Measurement Conference at the National Press Club in D.C., and learn how tie PR metrics to measurable business outcomes.

Use code “150off” at checkout to save $150 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.