Infographic: Obama Supporters Identify With Google, Romney Fans With Walmart


Whether you’re red, blue or in between, how you lean politically is reflected in your feelings about certain brands.

A new study from rbb Public Relations shows that Obama supporters and Romney supporters have specific preferences for brands they endorse, shop at or identify with.

The agency's study of Breakout Brands surveyed 2,141 adults ages 18 and older. "Breakout Brands" are those that inspire loyalty and devotion from fans based on constant innovation of their products or services and communication with their target audience.

The data shows that those who plan to vote for Obama identify strongly with Google, Whole Foods and Starbucks, while Romney supporters have a strong affinity for brands like Walmart, UPS and Coca-Cola.

Voters from both ends of the spectrum identify with brands such as Nike, Apple, Microsoft and Samsung. 

The following infographic outlines the full results: 
 

 Source: rbb Public Relations

Follow Bill Miltenberg: @bmiltenberg




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit with Taste of Tech

prn_ms_175x135_ep

Unlike other conferences, you’ll be immersed in the strategies and tactics that you can apply right away to your work as a communicator. You’ll learn what it takes to compete for attention, engagement and positive brand awareness across an array of social media networks.

Use code “150off” at checkout.

Get $50 off PR News' Digital PR & Social Media Guidebook

DigitalPRSocialMedia_PrintDigital_vol6

This guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in this guidebook produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.

Use code “DIGITAL6” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.