Employees: Benefit Communications are Fringe at Best

All Sides Agree—Good Benefits Communications are Lacking: A study by Guardian Life Insurance Company of America finds that benefits communications are a point of contention with both employers and employees.

Fewer than 4 in 10 employers (37%) say that their benefits communications are very effective in helping employees make the right benefits decisions. Only 34% of employees say that the benefits communications they receive are very effective.

Other study highlights include:

  • 70% of employees who were able to receive benefits communications in their preferred channel said they were very confident in their benefits selections versus just 57% of those who did not. 

  • Workers who were able to enroll in their preferred channel were more satisfied with their overall benefits package (70%). 

  • During the enrollment period, workers want to receive their benefits communications through multiple channels. In fact, almost 20% of employees would like to receive benefits communications through six or more options.

  • 80% seek the ease and convenience of being able to sign up for benefits online so they can enroll when and where they choose.

Source: Guardian Life Insurance Company of America

Follow Scott Van Camp: @svancamp01

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About Scott Van Camp

Scott Van Camp is editor of PR News, an executive-level, reader-supported publication that helps enhance the business impact of PR. Scott has a rich background in both journalism and PR/marketing. He has more than 15 years of experience as a writer/editor at various consumer and trade publications. Scott was with VNU Business Publications for five years, including stints as managing editor at IQ News and Technology Marketing magazines and senior editor at Brandweek. In the PR/marketing sphere, he has served as corporate communications manager at MarketBridge, a marketing and sales consultancy, and as editorial director for the Chief Marketing Officer (CMO) Council. While at the Council, Scott led several high-profile marketing research projects. He has also operated his own communications and media consulting firm, SVC Communications.

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