4 Things PR Pros Need to Know About LinkedIn’s New Company Pages

LinkedIn is slowly rolling out its new and improved Company Pages—giving companies a great new venue to showcase their brands, their people and their way of thinking. The new pages, which were launched on Sept. 6 with Philips, Citi, HP and Dell as early adopters, are designed to be more streamlined and applicable to each individual user who visits them.

These changes include enhancements for the basic user experience, making it easier for users to find company news and information, career opportunities, services or insights. 

Here’s how your company can take advantage:

  • Get Visual, Personal: Brand pages now display a high-resolution cover photo at the top of the page—think of this as similar to when Facebook added cover photo when it introduced its Timeline format. 

  • Share More Content: LinkedIn has made the update stream more relevant for members, which means company updates (shared posts) are front and center, enabling users to quickly comment, like or share relevant company updates with their professional network. 

  • Showcase Products and Services: With a more prominent navigation experience, companies can now easily showcase their company’s products, services and career opportunities to members visiting their Company Page. In the old format, these features were buried in small tabs at the top of the page.

  • Make Hiring a Higher Priority: LinkedIn has also started to offer a more compelling and visual way for brands to showcase their employer brand through the Career Pages section of Company Pages. 

Though these changes are rolling out with limited access to companies now, brands should still become familiar with them now and figure out quickly how to take advantage of this opportunity.


Follow Bill Miltenberg: @bmiltenberg

Comments Off

Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.