25 Most Overused Words and Phrases Redux: The Alternatives

Our recent list of the 25 most overused words and phrases in press releases inspired a lot of feedback along with requests for alternatives.

We put out a call to several PR pros for worthy alternatives, and they all reported that it’s difficult to replace one overused word or phrase with a better one without any knowledge of the product or service they would be describing. 

Nevertheless, the original list of 25 and their alternatives regularly appear in copy—presumably in cases when the author is well-versed in the subject at hand.

Our advice: Try to restrict your use of all adjectives and focus on the specific benefits of a product or service. That will force you to cut down on the “exclusives” and “best of breeds.”

25 Overused Words and Phrases 25 Alternatives 
Announced Reported
Authentic Certified, verified
Award-winning Prestigious
Best of breed Rated best in its class by____
Cross platform Integrated, compatible, universal
Cutting edge Progressive
Exciting Compelling
Exclusive Matchless
Groundbreaking New technology, new value proposition
Impact Influence
Improved Enhanced
Innovative Progressive
Launched Unveiled
Leader/leading Ranked number one by____
Leverage Apply
Next generation Updated, revised 
New Fresh
Proactive Forward-looking
Proud to announce Released
Revolutionary Streamlined, more effective, more efficient
Solution Result
State of the art Modern
Unprecedented Unparalleled
Up and coming On the rise, one to watch
Unique Distinct

Follow Danielle Aveta: @DanielleAveta

Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference


Join us on April 20, 2015, for PR News’ essential PR Measurement Conference at the National Press Club in D.C., and learn how tie PR metrics to measurable business outcomes.

Use code “150off” at checkout to save $150 on the regular rate.

Get $50 off PR News' Book of Employee Communications


In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription


Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.