Microsoft Goes Into Rebranding Mode With Hotmail


In an effort to keep up with Gmail, Google’s popular e-mail service, and Yahoo, Microsoft has revamped Hotmail, unveiling a social-friendly version of the service in hopes of making up shares lost to its competitors.

A Reuters report reveals that Microsoft will change the name of Hotmail to Outlook.com; it will feature a sharp new look and the ability to link to social media sites. The changes will take place in the coming weeks. 

Despite Hotmail still being the world’s largest e-mail service, Microsoft has been losing customers to Google and Yahoo at a rapid pace. Gmail now has about 31% of the market, with Yahoo having 32%.

The updated service’s name should be familiar as it shares the name of Microsoft Office’s professional e-mail service, which most corporations use. By naming it Outlook.com, Microsoft can market a brand that already resonates with consumers.

The challenge now is for Microsoft to aggressively promote the rebranding of the aging Hotmail and make it clear to users that Gmail is now the musty e-mail option.

Follow Jamar Hudson: @jamarhudson




Comments Off

Deals of the Week

Get $150 Off PR News' Media Relations Conference

 media_relations_banners_180x150_ep

Join us on December 11, 2014, for PR News’ essential Media Relations Conference, taking place at the National Press Club in Washington, D.C. You'll learn from top PR professionals how to amplify your organization’s messages through positive coverage in traditional media and through your own branded content initiatives.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.