Cory Booker’s #waywire Targets Prime Audience: Millennials  


A logo from #waywire's Facebook page.

In a move that plays to his strengths as a social media stalwart, Newark, N.J., Mayor Cory Booker has co-founded a media start-up aimed at the Millennial generation called #waywire, reports Mashable. The announcement about the start-up has had the simultaneous effect of getting Booker back on the national radar and distancing him from his recent run-in with his own political party.

The Newark mayor has made national headlines on multiple occasions in 2012. On April 12, Booker rescued a neighbor from a burning building, a story that really caught fire on Twitter—where Booker had 1.2 million followers at the time—and in the media.

Though still in the development phase, #waywire is described as a social artery for news, inspiration and leading voices. It will serve as a network where you can "consume news, media, information, but also has tools where you can let your voice be heard," says Booker in a promotional video explaining the need for the product. The site will feature original, issues-focused video segments, including, on launch, a three-times-a-day newscast of no longer than five minutes, Variety reports.

To make his idea for #waywire a reality, Booker has recruited some partners with deep digital experience, including TechCrunch’s former CMO Sarah Ross and Nathan Richardson, former CEO of ContextNext Media, reports TechCrunch. Richardson will serve as #waywire’s CEO

Outside of Newark, Booker has become a social media luminary among politicians. While most elected officials use their Twitter accounts for self-promotion and a timely comment or two on a crisis or emerging national story, Booker is extremely active on Twitter, and commonly uses it to find and help Newark residents who are in need.

Whether or not #waywire's launch will benefit from Booker's social-celebrity cachet remains to be seen, but for Booker, the move is, at the outset, a smart one to reestablish himself as a national figure and further connect with Millennials. 


Follow Bill Miltenberg:
@bmiltenberg
 

 


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.