New Twitter Bird Takes Wing, Powered by Brief Video

Twitter has unveiled a new "bird" logo, but you have to look carefully to really see the difference between the new one and the old one. It's still the same bird but with a more "optimistic" look, as TechCrunch put it in a breakdown of the changes.

Here's how Twitter described the revised logo's evolution on its blog: “Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles—similar to how your networks, interests and ideas connect and intersect with peers and friends.”

For PR pros, what's more interesting than the logo change is the effectiveness of a 17-second video from Twitter that highlights the new logo's creation. The video is really a visual representation of Twitter's written description, and an effective one at that: no voiceover, just upbeat, light music and a clever use of lines and geometric shapes in motion.

In short, Twitter's logo redesign wasn't destined to garner page 1 media coverage, but the engaging video did get people's attention. As of Thursday, June 7, it had been viewed by 226,300 people on YouTube.

Now that's the power of a well-made, short video.

Follow Scott Van Camp: @svancamp01

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About Scott Van Camp

Scott Van Camp is editor of PR News, an executive-level, reader-supported publication that helps enhance the business impact of PR. Scott has a rich background in both journalism and PR/marketing. He has more than 15 years of experience as a writer/editor at various consumer and trade publications. Scott was with VNU Business Publications for five years, including stints as managing editor at IQ News and Technology Marketing magazines and senior editor at Brandweek. In the PR/marketing sphere, he has served as corporate communications manager at MarketBridge, a marketing and sales consultancy, and as editorial director for the Chief Marketing Officer (CMO) Council. While at the Council, Scott led several high-profile marketing research projects. He has also operated his own communications and media consulting firm, SVC Communications.

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