Facebook Unveils Team Roles and Post Scheduling


Table: Facebook

Sometimes, to best manage a brand Facebook page, it takes a village. That, and a time machine.

In an effort to help page admins better serve their fans—and organize their efforts—Facebook released new features on May 31 that enable brands to delegate team roles and schedule posts. As first reported by Mashable, a new help center page from Facebook outlines how brand pages can assign duties to multiple page admins, each with varying degrees of permissions. 

Page admins can have five different roles. The accompanying table outlines the five admin roles (across) and what they're able to do (down).

Managers (and the newly created content creators) can now prepare a post and schedule it to appear at a future date. Post can be scheduled up to six months in advance, and can appear in 15-minute intervals. Posts can be added retroactively to your Timeline—if you choose a date in the past, the post will appear immediately at the appropriate place, an added treat for organizations looking to chart their history. 

This new scheduling feature can remove some of the hurdles in managing a brand page while outside of the office. And while it's hardly recommended to set updates very far in advance (consider how your scheduled lighthearted, fun Friday post might look when it gets published on a day your brand is in crisis mode or is forced to address critical questions), scheduling posts can prevent a page from going stagnant overnight and over the weekend. 

HootSuite already offers scheduling functionality, but the new in-Facebook option allows managers to tag people (something HootSuite does not allow) and avoid the stench of obviously pre-scheduled posts. Here's to the future of page management—and, for those inclined, to the past. 

Follow Bill Miltenberg: @bmiltenberg




1 Comment

Deals of the Week

Get $150 Off PR News' Media Relations Conference

 media_relations_banners_180x150_ep

Join us on December 11, 2014, for PR News’ essential Media Relations Conference, taking place at the National Press Club in Washington, D.C. You'll learn from top PR professionals how to amplify your organization’s messages through positive coverage in traditional media and through your own branded content initiatives.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.