History Channel Inspires Fans to #ThankAVet

Instead of putting itself at the center of its efforts to honor U.S. veterans in the days leading up to Memorial Day, cable programmer History has activated its fans to say thank you via its Thank a Vet Twitter campaign. Using the theme "it's never too late to say thank you," the A&E Television Networks brand has gotten out of the way of its own social media initiative and is serving as a conduit for Americans to share their thoughts about those who have made sacrifices for their country.

History is donating $1 for every tweet sent using #ThankAVet (up to $10,000). All proceeds will go to America's VetDogs, a nonprofit organization that serves the needs of disabled veterans and active duty personnel by providing guide dogs and training.

This simple but effective idea has inspired a constant flow of heartfelt tweets using the #ThankAVet hashtag, and the tweeters aren't just thanking veterans—History itself is feeling the love. Among the tweets praising History:

"The History Channel is doing a wonderful thing! Tweet with the hashtag #thankavet and they'll donate a dollar to America's Vetdogs!"

"Thank you HISTORY-thank you vets!"

"Thank you @historychannel for donating $1 for every #thankavet. And thank you from the bottom of my heart to all #veterans."

Merely making a flat donation to America's VetDogs would not have had the same impact as this Twitter campaign, which has been enormously successful at creating a sense of shared community. Letting the audience speak for itself is often the goal on Twitter, but it takes a crystal-clear call to action to really make that happen.

Follow Steve Goldstein: @SGoldsteinAI



Comments Off


About Steve Goldstein

Steve Goldstein is editorial director for Access Intelligence’s PR News brand, which encompasses premium, how-to content, data and competitive intelligence for public relations professionals; PR News Online; PR News conferences, webinars and awards programs; and PR News guidebooks. Previously at AI Steve was editorial director of min, min ’s b2b and minonline as well as managing editor of CableFAX: The Magazine and CableWorld. Before joining Access Intelligence, he was executive editor of World Screen News, and editor of Film/Tape World, which covered film, television and commercial production in the San Francisco Bay Area.

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.