Mobile Maps Big, While Geosocial Activity Remains Small

Mobile Maps and Directions Big, Foursquare Isn’t: Three-quarters of U.S. adults who own smartphones use those devices to get some kind of real-time location-based information—from maps and directions all the way to cutting-edge features like Yelp’s Monocle augmented-reality view, says a study released in May 2012 by the Pew Internet and American Life Project. Other findings include:

  • 18% of all U.S. smartphone owners use geosocial services such as Foursquare, Facebook Places and Google Latitude—up from 12% a year ago—but it still isn’t a popular activity among U.S. smartphone owners.

  • About one-third of American smartphone owners whose education went no further than high school don’t use location info or services on their phones.

  • The less money you earn, the less likely you are to use mobile maps or navigation: only 69% of smartphone-owning adults earning $40,000 per year or less do this, compared to 79% of those earning $75,000 per year or more. 

Source: Pew Internet and American Life Project

Follow Scott Van Camp: @svancamp01 

Comments Off


About Scott Van Camp

Scott Van Camp is editor of PR News, an executive-level, reader-supported publication that helps enhance the business impact of PR. Scott has a rich background in both journalism and PR/marketing. He has more than 15 years of experience as a writer/editor at various consumer and trade publications. Scott was with VNU Business Publications for five years, including stints as managing editor at IQ News and Technology Marketing magazines and senior editor at Brandweek. In the PR/marketing sphere, he has served as corporate communications manager at MarketBridge, a marketing and sales consultancy, and as editorial director for the Chief Marketing Officer (CMO) Council. While at the Council, Scott led several high-profile marketing research projects. He has also operated his own communications and media consulting firm, SVC Communications.

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.