Mobile Maps and Directions Big, Foursquare Isn’t: Three-quarters of U.S. adults who own smartphones use those devices to get some kind of real-time location-based information—from maps and directions all the way to cutting-edge features like Yelp’s Monocle augmented-reality view, says a study released in May 2012 by the Pew Internet and American Life Project. Other findings include:
18% of all U.S. smartphone owners use geosocial services such as Foursquare, Facebook Places and Google Latitude—up from 12% a year ago—but it still isn’t a popular activity among U.S. smartphone owners.
About one-third of American smartphone owners whose education went no further than high school don’t use location info or services on their phones.
The less money you earn, the less likely you are to use mobile maps or navigation: only 69% of smartphone-owning adults earning $40,000 per year or less do this, compared to 79% of those earning $75,000 per year or more.
Source: Pew Internet and American Life Project
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