Big Cash Investment Raises Pinterest’s Profile

Pinterest’s announcement that it has raised $100 million in financing should be a source of comfort for those PR pros who have already added the visual-heavy social network to their digital arsenal. The investment, which is being led by Japanese e-commerce company Rakuten, will reportedly value Pinterest at $1.5 billion dollars, indicating that investors are confident in the company’s potential for growth.

And why shouldn’t they be confident? Pinterest has seen its number of total users grow from 1 million in May 2011 to nearly 20 million as of April 2012, according to data from comScore. And if there is one constant in this current period of high valuation numbers and public offerings of prominent tech companies, it’s that the market is being dictated by consumer usage and demand. After all, Facebook couldn't have reached a $104 billion valuation without being able to boast about a global user base that exceeds 900 million.

Rakuten’s investment in Pinterest, which tech Web site All Things Digital reported could be as much as $50 million, also presents a window into what’s on the horizon for the social network. In the joint announcement of the funding round, the companies said that Rakuten’s investment also marks the start of a strategic partnership between the two companies to help expand Pinterest in Japan as well as into Rakuten’s 17 other global markets. In other words, we’re likely to see more users on Pinterest.

It may also pay dividends as Pinterest transitions into becoming, in part, an e-commerce platform. Rakuten describes its business model as one that “seeks to empower merchants to deliver Omotenashi, a Japanese high service mindset, which helps sellers create lasting relationships with customers.” In the age of social media, does that sound familiar?

Follow Sahil Patel: @sizpatel

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.