Pinterest Stress? New Plug-In May Be What the Doctor Ordered


With over 10 million members, Pinterest has outgrown its wait-and-see status for brands. The potential downside for communicators is Pinterest's growth represents yet another social network that requires a time investment.

There are some resources available to help expedite the pinning process, such as Pinerly and Pinterest's own Pin It button for Web sites. The newest tool on the block is WP Pinner, a WordPress plug-in used to manage your Pinterest account, according to a Mashable report. 

With this plug-in users will be able to easily auto-pin WordPress posts, schedule pins throughout the day, auto-follow users and keep track of account statistics such as likes, repins, reach and traffic. For content providers and brands that use WordPress as their Web hub, WP Pinner represents an integrated approach to linking to Pinterest and measuring results. 

Mashable reported that the plug-in was created by two self-proclaimed WordPress fanatics, Wilco de Kreij and Mark Ramos, who are new users of Pinterest. They were surprised there wasn’t a good way of managing a Pinterest account, so they built a WordPress plug-in to auto-pin blog posts, schedule pins, follow users and keep track of all statistics, according to the WP Pinner blog

The first WP Pinner version, which launched on May 9, offers only auto-pinning and tracking statistics. Features such as scheduling pins, visualizing the statistics and multiple account support will be added in the next release.

Just as some start-ups are adapting and seizing an opportunity to make Pinterest-based tools and resources, Pinterest itself is evolving. Pinterest has addressed copyright issues with its updated Terms of Service, Acceptable Use Policy and Privacy Policy

Pinterest has also recently worked with Flickr and other communities to make it easier to pin and credit content creators, and has even improved group pinboards, making it easier for groups to pin with others while maintaining control over their own profile. This is especially relevant for brands that have multiple team members sharing Pinterest duties.

Follow Bill Miltenberg: @bmiltenberg

To learn more about managing Pinterest your brand, register  now for  PR News’ two-day 
Social Media Summit event, to be held June 21-22 in New York City. 

 




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit with Taste of Tech

prn_ms_175x135_ep

Unlike other conferences, you’ll be immersed in the strategies and tactics that you can apply right away to your work as a communicator. You’ll learn what it takes to compete for attention, engagement and positive brand awareness across an array of social media networks.

Use code “150off” at checkout.

Get $50 off PR News' Digital PR & Social Media Guidebook

DigitalPRSocialMedia_PrintDigital_vol6

This guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in this guidebook produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.

Use code “DIGITAL6” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.