Prime Time for Trashiness on Twitter


Deion Sanders

This living in public is getting out of control.

On April 23, former NFL defensive back and MLB outfielder Deion Sanders tweeted a picture of himself and his two young sons filling out police complaint forms about Pilar Sanders (Deion's estranged wife and the boys' mother), claiming that she had assaulted Deion in the home he still shares with her.

He also sent out these tweets:

"Pray for me and my kids now! They just witnessed their mother and a friend jump me in my room. She’s going to jail n I’m pressing charges!"

"I’m sad my boys witnessed this mess but I warned the police department here that she was gone try n harm me and my boys. This is on my mama!"

Those tweets, and the picture, have since been deleted from Deion Sanders' account (and Pilar has since been jailed and released, although both were cited for assault, according to the Washington Post), but they shall forever remain a watershed in the current trend of the unbridled impulse to share the most personal sentiments and revelations with cascading waves of social media followers.

We've seen politicians and communications pros who ought to know better share opinions and messages that are better left unsaid or untweeted, but bringing one's own innocent kids into the picture is a new low. Deion may have been smart in the short term to use Twitter in real time to influence police actions and public sentiment, but in the long term—it's just ugly.

At least we all now have a new, rock-solid bottom to work from. As if it needs to be restated: The screen on your computer, mobile device or tablet screen is a two-way mirror.

Follow Steve Goldstein: @SGoldsteinAI


Comments Off

avatar

About Steve Goldstein

Steve Goldstein is editorial director of events for Access Intelligence’s PR News brand, which encompasses premium, how-to content, data and competitive intelligence for public relations professionals; PR News Online; PR News conferences, webinars and awards programs; and PR News guidebooks. Previously at AI Steve was editorial director of min, min ’s b2b and minonline as well as managing editor of CableFAX: The Magazine and CableWorld. Before joining Access Intelligence, he was executive editor of World Screen News, and editor of Film/Tape World, which covered film, television and commercial production in the San Francisco Bay Area.



Deals of the Week

Get $200 Off PR News' Digital PR Conference

 digitalpr2015-180x150_updated
Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.