We’re All ‘Thrilled’ About Tebow


We've all seen the word countless times in executive and celebrity quotes in both press releases and published articles. And every time we've seen the word, we've recognized it for what it is: an obfuscation.

New York Jets quarterback Mark Sanchez used the word to describe his feelings about the arrival of his new backup, the media savvy Tim Tebow, in an April 20 New York Post article: "He's been as advertised, as good of a guy, if not better, than anybody said...I'm thrilled to work with him."

The word that makes us all cringe when we see it used in quotes: "thrilled."

Either the Jets' handlers got lazy and supplied Sanchez (or the Post) with a boilerplate quote, or Sanchez himself is sending out a coded message that he wants to be traded—now. No one buys "thrilled" in a quote, yet we see it all the time. It betrays lack of imagination and conveys mendacity.

If you're a PR pro, strike it from your lexicon, unless your executive is describing a ride on the Coney Island Cyclone.

Follow Steve Goldstein: @SGoldsteinAI


Comments Off

avatar

About Steve Goldstein

Steve Goldstein is editorial director of events for Access Intelligence’s PR News brand, which encompasses premium, how-to content, data and competitive intelligence for public relations professionals; PR News Online; PR News conferences, webinars and awards programs; and PR News guidebooks. Previously at AI Steve was editorial director of min, min ’s b2b and minonline as well as managing editor of CableFAX: The Magazine and CableWorld. Before joining Access Intelligence, he was executive editor of World Screen News, and editor of Film/Tape World, which covered film, television and commercial production in the San Francisco Bay Area.



Deals of the Week

Get $200 Off PR News' Digital PR Conference

 digitalpr2015-180x150_updated
Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.