We’re All ‘Thrilled’ About Tebow

We've all seen the word countless times in executive and celebrity quotes in both press releases and published articles. And every time we've seen the word, we've recognized it for what it is: an obfuscation.

New York Jets quarterback Mark Sanchez used the word to describe his feelings about the arrival of his new backup, the media savvy Tim Tebow, in an April 20 New York Post article: "He's been as advertised, as good of a guy, if not better, than anybody said...I'm thrilled to work with him."

The word that makes us all cringe when we see it used in quotes: "thrilled."

Either the Jets' handlers got lazy and supplied Sanchez (or the Post) with a boilerplate quote, or Sanchez himself is sending out a coded message that he wants to be traded—now. No one buys "thrilled" in a quote, yet we see it all the time. It betrays lack of imagination and conveys mendacity.

If you're a PR pro, strike it from your lexicon, unless your executive is describing a ride on the Coney Island Cyclone.

Follow Steve Goldstein: @SGoldsteinAI

Comments Off


About Steve Goldstein

Steve Goldstein is editorial director for Access Intelligence’s PR News brand, which encompasses premium, how-to content, data and competitive intelligence for public relations professionals; PR News Online; PR News conferences, webinars and awards programs; and PR News guidebooks. Previously at AI Steve was editorial director of min, min ’s b2b and minonline as well as managing editor of CableFAX: The Magazine and CableWorld. Before joining Access Intelligence, he was executive editor of World Screen News, and editor of Film/Tape World, which covered film, television and commercial production in the San Francisco Bay Area.

Deals of the Week

Get $150 Off PR News' Measurement Conference 

prmeasurement2015-180x150Join PR News at the Hyatt Regency in Chicago on Nov. 18 for the Measurement Conference, where you'll learn how to focus on measurable media relations, social media reputation-enhancing and crisis management programs that clearly affect your organization's bottom line.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.