Pinterest Adds Vimeo Integration


Pinterest continues to chug along—the social network announced that its Pin It bookmarklet now supports videos from Vimeo. This follows an earlier integration that enabled users to pin content from YouTube, the most popular video site on the Web. This new integration is notable for the fact that both Pinterest and Vimeo seem to be a pretty good fit—even more so than Pinterest and YouTube.

Unlike YouTube, Vimeo has become known for hosting high-quality videos from filmmakers, designers and other visually oriented individuals and companies. This naturally aligns with a social network—and its ever-growing user base—that is focused on pinning and consuming visual content.

For brands and PR pros, this opens up two clear opportunities. First, the addition of Vimeo to the Pinterest fold brings with it the ability to reach a wider audience. However, unlike the integration of YouTube, where reach was primarily the name of the game, the Vimeo integration can also play a significant role in enhancing a brand’s image. There is no question that video can be a great way to engage with consumers. Since Vimeo prioritizes high-quality video content, a brand can present itself in a very visually appealing and, for lack of a better word, cool manner.

After that, it’s just a matter of reaching the consumer. And if the last couple of months have given any indication, that shouldn’t be a problem for those brands active on Pinterest.

Follow Sahil Patel: @sizpatel

 




Comments Off

Deals of the Week

Get $200 Off PR News' Digital PR Conference

 digitalpr2015-180x150_updated
Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.