Pinterest Adds Vimeo Integration


Pinterest continues to chug along—the social network announced that its Pin It bookmarklet now supports videos from Vimeo. This follows an earlier integration that enabled users to pin content from YouTube, the most popular video site on the Web. This new integration is notable for the fact that both Pinterest and Vimeo seem to be a pretty good fit—even more so than Pinterest and YouTube.

Unlike YouTube, Vimeo has become known for hosting high-quality videos from filmmakers, designers and other visually oriented individuals and companies. This naturally aligns with a social network—and its ever-growing user base—that is focused on pinning and consuming visual content.

For brands and PR pros, this opens up two clear opportunities. First, the addition of Vimeo to the Pinterest fold brings with it the ability to reach a wider audience. However, unlike the integration of YouTube, where reach was primarily the name of the game, the Vimeo integration can also play a significant role in enhancing a brand’s image. There is no question that video can be a great way to engage with consumers. Since Vimeo prioritizes high-quality video content, a brand can present itself in a very visually appealing and, for lack of a better word, cool manner.

After that, it’s just a matter of reaching the consumer. And if the last couple of months have given any indication, that shouldn’t be a problem for those brands active on Pinterest.

Follow Sahil Patel: @sizpatel

 


Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.