Pinterest Adds Vimeo Integration


Pinterest continues to chug along—the social network announced that its Pin It bookmarklet now supports videos from Vimeo. This follows an earlier integration that enabled users to pin content from YouTube, the most popular video site on the Web. This new integration is notable for the fact that both Pinterest and Vimeo seem to be a pretty good fit—even more so than Pinterest and YouTube.

Unlike YouTube, Vimeo has become known for hosting high-quality videos from filmmakers, designers and other visually oriented individuals and companies. This naturally aligns with a social network—and its ever-growing user base—that is focused on pinning and consuming visual content.

For brands and PR pros, this opens up two clear opportunities. First, the addition of Vimeo to the Pinterest fold brings with it the ability to reach a wider audience. However, unlike the integration of YouTube, where reach was primarily the name of the game, the Vimeo integration can also play a significant role in enhancing a brand’s image. There is no question that video can be a great way to engage with consumers. Since Vimeo prioritizes high-quality video content, a brand can present itself in a very visually appealing and, for lack of a better word, cool manner.

After that, it’s just a matter of reaching the consumer. And if the last couple of months have given any indication, that shouldn’t be a problem for those brands active on Pinterest.

Follow Sahil Patel: @sizpatel

 




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit with Taste of Tech

prn_ms_175x135_ep

Unlike other conferences, you’ll be immersed in the strategies and tactics that you can apply right away to your work as a communicator. You’ll learn what it takes to compete for attention, engagement and positive brand awareness across an array of social media networks.

Use code “150off” at checkout.

Get $50 off PR News' Digital PR & Social Media Guidebook

DigitalPRSocialMedia_PrintDigital_vol6

This guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in this guidebook produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.

Use code “DIGITAL6” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.