Pinterest continues to chug along—the social network announced that its Pin It bookmarklet now supports videos from Vimeo. This follows an earlier integration that enabled users to pin content from YouTube, the most popular video site on the Web. This new integration is notable for the fact that both Pinterest and Vimeo seem to be a pretty good fit—even more so than Pinterest and YouTube.
Unlike YouTube, Vimeo has become known for hosting high-quality videos from filmmakers, designers and other visually oriented individuals and companies. This naturally aligns with a social network—and its ever-growing user base—that is focused on pinning and consuming visual content.
For brands and PR pros, this opens up two clear opportunities. First, the addition of Vimeo to the Pinterest fold brings with it the ability to reach a wider audience. However, unlike the integration of YouTube, where reach was primarily the name of the game, the Vimeo integration can also play a significant role in enhancing a brand’s image. There is no question that video can be a great way to engage with consumers. Since Vimeo prioritizes high-quality video content, a brand can present itself in a very visually appealing and, for lack of a better word, cool manner.
After that, it’s just a matter of reaching the consumer. And if the last couple of months have given any indication, that shouldn’t be a problem for those brands active on Pinterest.
Follow Sahil Patel: @sizpatel