Yankees Win Again—on Social Media


It's opening day for Major League Baseball, and already the season's over. Guess which team took the crown? That's right, Mets and Red Sox fans, the Yankees did it again.

The crown in question is for the kings of social media. Seattle-based social media agency Banyan Branch ran the numbers on social media buzz for the 30 MLB teams, and at the top of the list and head of heap are the New York Yankees. Banyan Branch determined that, based on the number of Facebook likes and Twitter followers, the Yankees are the most popular team in social media. The Boston Red Sox are in second place, followed by the Philadelphia Phillies, Chicago Cubs and San Francisco Giants. The Giants, perhaps influenced by their proximity to Silicon Valley, are the most active team on Twitter.

The American League is more popular than the National League on Facebook, which is disappointing considering the savagery of the designated hitter rule. The Yankees' Nick Swisher has the most Twitter followers (1.5 million) among active players.

Follow Steve Goldstein: @SGoldsteinAI


 



Comments Off

avatar

About Steve Goldstein

Steve Goldstein is editorial director for Access Intelligence’s PR News brand, which encompasses premium, how-to content, data and competitive intelligence for public relations professionals; PR News Online; PR News conferences, webinars and awards programs; and PR News guidebooks. Previously at AI Steve was editorial director of min, min ’s b2b and minonline as well as managing editor of CableFAX: The Magazine and CableWorld. Before joining Access Intelligence, he was executive editor of World Screen News, and editor of Film/Tape World, which covered film, television and commercial production in the San Francisco Bay Area.



Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.