Spotlight at Masters Tournament Shines on IBM’s CEO, Not Tiger


As the 2012  Masters Tournament at Georgia’s Augusta National Golf Club begins, it's not just star players like Tiger Woods and Phil Mickelson who are making headlines. IBM’s sponsorship of the event has also generated some buzz—and not the positive kind.

Since opening in 1933, Augusta National Golf Club has not allowed women to join. Media outlets like CNN.com have been reporting that IBM's sponsorship of the Masters Tournament is doubly controversial—first for the implicit acceptance of Augusta's men-only policy, second for the additional complication that IBM's newly appointed CEO is a woman.

Augusta has traditionally bestowed membership to the CEOs of the Masters Tournament's corporate sponsors, but club officials haven't said what they'll do in regard to membership for IBM CEO Virginia Rometty, according to ABC News.

Augusta has long dealt with the issue of gender exclusivity and negativity for its no-women-allowed policy, and it's difficult to imagine that IBM was not prepared to deal with this issue. The big question being asked right now is whether Augusta will grant membership to Rometty—not whether Tiger Woods will continue on his comeback trail. And this is not the kind of media attention IBM was seeking.

Follow Bill Miltenberg:
@bmiltenberg





 


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.