Spotlight at Masters Tournament Shines on IBM’s CEO, Not Tiger


As the 2012  Masters Tournament at Georgia’s Augusta National Golf Club begins, it's not just star players like Tiger Woods and Phil Mickelson who are making headlines. IBM’s sponsorship of the event has also generated some buzz—and not the positive kind.

Since opening in 1933, Augusta National Golf Club has not allowed women to join. Media outlets like CNN.com have been reporting that IBM's sponsorship of the Masters Tournament is doubly controversial—first for the implicit acceptance of Augusta's men-only policy, second for the additional complication that IBM's newly appointed CEO is a woman.

Augusta has traditionally bestowed membership to the CEOs of the Masters Tournament's corporate sponsors, but club officials haven't said what they'll do in regard to membership for IBM CEO Virginia Rometty, according to ABC News.

Augusta has long dealt with the issue of gender exclusivity and negativity for its no-women-allowed policy, and it's difficult to imagine that IBM was not prepared to deal with this issue. The big question being asked right now is whether Augusta will grant membership to Rometty—not whether Tiger Woods will continue on his comeback trail. And this is not the kind of media attention IBM was seeking.

Follow Bill Miltenberg:
@bmiltenberg





 




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit with Taste of Tech

prn_ms_175x135_ep

Unlike other conferences, you’ll be immersed in the strategies and tactics that you can apply right away to your work as a communicator. You’ll learn what it takes to compete for attention, engagement and positive brand awareness across an array of social media networks.

Use code “150off” at checkout.

Get $50 off PR News' Digital PR & Social Media Guidebook

DigitalPRSocialMedia_PrintDigital_vol6

This guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in this guidebook produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.

Use code “DIGITAL6” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.