What’s Google+ Got That Its Rivals Lack? How About SEO and YouTube Integration

Seeking to dispel the Google+ "ghost town" image as depicted in a Feb. 28 piece in the Wall Street Journal, Google shared some stats with the New York Times

"Not only is Google+ not a ghost town," Vic Gundotra, Google’s vice president for engineering, told the Times, “we have never seen anything grow this fast. Ever.” According to Google, more than 100 million people have signed up for a Google+ account and are actively engaging with Google+-related products.

For brands and PR pros, one thing remains certain: Google+ still has something other social networks don't have—intricate connectivity with the Web’s most visited and powerful search engine. Google is transforming itself from a search engine that not only guides users by content, but by people and relationships as well. 

Search relevance and rank can be dramatically improved by being active on Google+, and the "Search Plus Your World" feature, implemented in January 2012, further links Google+ user-based results in search queries. Perhaps the least-covered aspect of Google+'s value is its seamless integration with the world's second-largest search engine—and the most powerful video platform—YouTube.

Follow Bill Miltenberg: @bmiltenberg


Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

prmeasurement2015-180x150Join PR News at the Hyatt Regency in Chicago on Nov. 18 for the Measurement Conference, where you'll learn how to focus on measurable media relations, social media reputation-enhancing and crisis management programs that clearly affect your organization's bottom line.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.