Tweets for Sale


Your tweets from two years ago? They're for sale.

Two companies licensed by Twitter to analyze archived tweets and information about Twitter users will soon be offering their data to paying clients, according to Reuters. This seemingly inevitable development puts in stark relief two truths about social media: Twitter, Facebook and the rest have opened up a world of possibility for communicators and marketers, and a world of danger.

Sentiment expressed in tweets about any product or service, clicked links, geographical locations—all of it can be mined for a price and used to gauge sentiment about brands, just for starters.

The business end of social media has always been about data collection, and this newest stage in Twitter's deal with the two companies—Gnip Inc. and DataSift Inc.—signifies a sort of coming of age for social media. So far, the biggest winners have been the social networks themselves, whose valuations rise while every other company out there tries to figure out how to get a return on their increasing time and manpower investments. Users of Twitter and Facebook have been willingly sharing with them the intimate details about their preferences, habits and lifestyles. Now some of that data will be turned over to other companies, enabling them to learn what consumers really think about them.

That's the plus side for brands. The negative side: Their tweets from the last two years are for sale as well. This is the deal we all make with private, social networking companies like Twitter and Facebook—what we type into their Web sites is owned by them.

Tweets that have been deleted cannot be mined, so if you're the paranoid type, you might want to start sifting through your old tweets—before someone else does.

Follow Steve Goldstein: 
SGoldsteinAI


Comments Off

avatar

About Steve Goldstein

Steve Goldstein is editorial director of events for Access Intelligence’s PR News brand, which encompasses premium, how-to content, data and competitive intelligence for public relations professionals; PR News Online; PR News conferences, webinars and awards programs; and PR News guidebooks. Previously at AI Steve was editorial director of min, min ’s b2b and minonline as well as managing editor of CableFAX: The Magazine and CableWorld. Before joining Access Intelligence, he was executive editor of World Screen News, and editor of Film/Tape World, which covered film, television and commercial production in the San Francisco Bay Area.



Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.