Exit the Scapegoat at Komen. Who’s Next?


As expected, Karen Handel has resigned as VP of public affairs for Susan G. Komen for the Cure. Her resignation can be perceived as part of the organization's response to the public outcry over its decision—since reversed—to cut off funding to Planned Parenthood. Komen had been criticized for claiming that its decision to cut off funding was rooted in new criteria about supporting organizations being investigated by Congress, and was not politically motivated. Handel was a GOP candidate for governor in Georgia in 2010, and defunding Planned Parenthood was reportedly part of her platform. Once that connection was made public, it was clear that Handel's days were numbered. The message inherent in the sole departure of Handel is that she was behind the decision to cut off funding to Planned Parenthood. In other words, it's a case of a top communicator at an organization being made the scapegoat—not the most original or effective strategy ever used in a crisis. An unnamed source inside the Komen organization told the Huffington Post that Handel was the "prime instigator of this effort." Handel, meanwhile, told Fox News today that she acknowledges her involvement in the decision to cut off funding to Planned Parenthood, but to suggest that she had sole authority "is just absurd." To pin the blame on one person doesn't do much to repair the reputation of an organization that has done so much in the fight against breast cancer. More resignations might come as senior leaders look closely at what it will take to truly recover from the past week's events. Follow Steve Goldstein: @SGoldsteinAI




Tags: , | Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prnews-measurement-conf-175x135-static

Join us on November 20, 2014, for PR News’ essential PR Measurement Conference, taking place at the Hyatt Regency Chicago. Commit now to grounding all of your PR efforts in metrics that connect to organizational goals and prove value that communications makes in thriving b2c and b2b companies, nonprofits and professional associations.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.