News Hooks, Sneak Peeks Prime PR Pump for Super Bowl Spots

Once upon a time, one week separated the NFC and AFC Conference championship games and the Super Bowl. There's nothing really in it for the fans to have to wait two weeks for big game, but for advertisers, those two weeks mean everything. For them, every day is Super Bowl Sunday, as their PR machines build anticipation for their high-priced spots—to the point that the ads themselves become secondary to the conversation around them. This is the time of year when PR and advertising fuse into one big, bad hype machine. And these days, the most powerful PR tactic of all in the lead-up to the Ad—er, Super—Bowl is the video ad teaser, buttressed by social media interaction.

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