Try to imagine worst-case scenarios for a corporate communications team—a company's co-founder being arrested for beating a homeless man with a tire iron would likely rank somewhere near the top of the list. That's the situation Pinkberry found itself in when Young Lee, who co-founded the frozen yogurt company in 2005, was arrested by the LAX Fugitive Task Force late on Jan. 16 for assault with a deadly weapon. Lee and a companion chased and beat a homeless man with a tire iron after the man approached Lee's car and begged for money, according the Los Angeles Times.
An Opportunity for Pinkberry to Do Good
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