Try to imagine worst-case scenarios for a corporate communications team—a company's co-founder being arrested for beating a homeless man with a tire iron would likely rank somewhere near the top of the list. That's the situation Pinkberry found itself in when Young Lee, who co-founded the frozen yogurt company in 2005, was arrested by the LAX Fugitive Task Force late on Jan. 16 for assault with a deadly weapon. Lee and a companion chased and beat a homeless man with a tire iron after the man approached Lee's car and begged for money, according the Los Angeles Times. And while Lee is not on Pinkberry's current list of executives and board members, the company has nevertheless found itself being dragged into a negative news cycle.
An Opportunity for Pinkberry to Do Good
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