Indianapolis’ Super Bowl Playbook Includes Social Media


Serving as the host of the Feb. 5 showdown between the New England Patriots and the New York Giants in Super Bowl XLVI, Indianapolis is taking its responsibilities to heart—or, should we say, to the social Web.

Starting on Jan. 23, a team of about 50 people led by Indianapolis-based digital marketing agency Raidious will shack up inside a social media command center—a 2,800-square-foot space reserved for monitoring and responding to the influx of fans visiting the city for the championship game, reports MSNBC.com. The firm’s CEO, Taulbee Jackson, sits on the Super Bowl host committee and was asked to help with social media strategy for the event.

The team will aid fans throughout two-week Super Bowl experience, from tweeting directions to those in search of parking to recommending local attractions, as well as providing any important information, such as what to do in case of an emergency. Raidious has enlisted the help of students from nearby universities. The entire team will work 15 hours a day (in rotating shifts) to answer questions and stay on top of the social conversations in the city revolving around all Super Bowl-related events and festivities.

The effort could prove to be a good template for managing communications for a large-scale event in a time when it seems almost everyone is digitally connected. And social media, while a great tool for brands to communicate with their audiences, is also the modern soapbox-of-choice for disgruntled individuals to voice their displeasure at and about a brand.

About 100,000 to 150,000 visitors are projected to descend on the city for the game, and social media will play a key role in ensuring a smooth, fun experience for all—well, at least for the ones rooting for the eventual winner.

Follow Sahil Patel: @sizpatel
 




Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prmeasurement2015-dc-175x135

Join us on April 20, 2015, for PR News’ essential PR Measurement Conference at the National Press Club in D.C., and learn how tie PR metrics to measurable business outcomes.

Use code “150off” at checkout to save $150 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.