Rupert Tweets and We Follow


News Corp. chairman and CEO Rupert Murdoch has figured out a way to refocus media coverage of him, his media empire and the phone-hacking scandals that have engulfed his company—start his own Twitter account.

Since launching his Twitter account on Dec. 31, Murdoch has gotten coverage about his tweets from Time, Entertainment Weekly, Huffington Post, The Guardian, Reuters—the list goes on. The nearly simultaneous launch of the fake Wendi Deng Murdoch Twitter account didn't hurt media coverage of his account either (hmm...a conspiracy perhaps?).

As of 5 p.m. ET on Feb. 6, Murdoch had tweeted 32 times and amassed 115,500 followers. Although there were several tweets plugging product from his subsidiary companies (the George Clooney movie The Descendants, the Matt Damon movie We Bought a Zoo, an article in The Wall Street Journal) along with some politically slanted comments, Murdoch magnanimously tweeted about (approvingly) and linked to a New York Times article about education.

Murdoch (or someone close to him) has studied up on best practices for social media: Tweet personal comments, don't be overly promotional, share good content—even if it's from a competitor. Most important, he's there and his tweet seem authentic. This will go a long way toward diverting attention away from embarrassing scandals or anything negative and focusing attention—the good kind—on Murdoch the person. If you want to media train your own senior leaders and show them how to put a human face on an organization, Murdoch's Twitter account is a good place to point them.


Comments Off

Deals of the Week

Get $200 Off PR News' Digital PR Conference

 digitalpr2015-180x150_updated
Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.