Support for SOPA Stops Go Daddy in its Tracks


Domain name registrar and Web hosting service Go Daddy has been no stranger to controversy in 2011. In April, a video of then-CEO and current executive chairman Bob Parsons killing an elephant sparked outrage among animal activists and the general public.

Recently, the new CEO, Warren Adelman, incited holiday jeers among the audience that matters the most—Go Daddy's customers—when he said on Dec. 22 that Go Daddy supported the controversial Stop Online Piracy Act (SOPA) legislation proposed in Congress. SOPA is viewed by many Netizens as a law that could block and censor sites for alleged copyright infringement without full due process.

Although the company backtracked the next day—saying it didn't support SOPA after all—the damage was done, as some 72,000 Go Daddy domains have reportedly been canceled. Now, users on the social networking site Reddit are calling for a "Dump Go Daddy Day" on Dec. 29.

Companies like Apple, Intuit  and the Walt Disney Company have come out in favor of SOPA. But none have earned the online wrath like Go Daddy has. Its thousands of domain provider competitors have pounced on the controversy, offering tempting deals to switch from Go Daddy to their services.

Besides issuing apologies and clarifications, what should this company do to soften the potential blow on Dec. 29? For starters, Adelman might want to talk to execs at Netflix, who went through a similar customer drain this year after its infamous price restructuring.




Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prmeasurement2015-dc-175x135

Join us on April 20, 2015, for PR News’ essential PR Measurement Conference at the National Press Club in D.C., and learn how tie PR metrics to measurable business outcomes.

Use code “150off” at checkout to save $150 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.