Verizon Wireless Outages Dent Rep for Reliability

Verizon Wireless customers across the country have been reporting data outages affecting both 3G and 4G networks on the carrier’s support forums and Twitter account. This comes just two weeks after customers suffered outages on Verizon’s 4G LTE, the carrier’s fastest network. It is a potentially brand-damaging development for a company that claims to have the country’s most reliable network.

Verizon Wireless hasn’t responded to requests for comment from media outlets such as The Washington Post and All Things Digital. When tech news Web site The Verge spoke to a Verizon Wireless support representative, the rep confirmed the outages but wasn’t authorized to discuss the issues in detail. There has also been no announcement of outage issues on the company’s official customer service Twitter account.

On the plus side, on Dec. 21, Verizon Wireless representatives were on Twitter actively engaging with customers affected by the outages. In addition, it appears Verizon Wireless’ crisis management playbook has ensured that employees who are not authorized to be spokespeople aren’t making statements to the press.

It’s understandable that Verizon may not have clear answers as to the cause of the network outages. Nevertheless, a conversation that is currently focused on the unreliability of its networks will continue to fester and cries out for brand engagement.

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

prmeasurement2015-180x150Join PR News at the Hyatt Regency in Chicago on Nov. 18 for the Measurement Conference, where you'll learn how to focus on measurable media relations, social media reputation-enhancing and crisis management programs that clearly affect your organization's bottom line.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.