Verizon Wireless Outages Dent Rep for Reliability


Verizon Wireless customers across the country have been reporting data outages affecting both 3G and 4G networks on the carrier’s support forums and Twitter account. This comes just two weeks after customers suffered outages on Verizon’s 4G LTE, the carrier’s fastest network. It is a potentially brand-damaging development for a company that claims to have the country’s most reliable network.

Verizon Wireless hasn’t responded to requests for comment from media outlets such as The Washington Post and All Things Digital. When tech news Web site The Verge spoke to a Verizon Wireless support representative, the rep confirmed the outages but wasn’t authorized to discuss the issues in detail. There has also been no announcement of outage issues on the company’s official customer service Twitter account.

On the plus side, on Dec. 21, Verizon Wireless representatives were on Twitter actively engaging with customers affected by the outages. In addition, it appears Verizon Wireless’ crisis management playbook has ensured that employees who are not authorized to be spokespeople aren’t making statements to the press.

It’s understandable that Verizon may not have clear answers as to the cause of the network outages. Nevertheless, a conversation that is currently focused on the unreliability of its networks will continue to fester and cries out for brand engagement.




Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prmeasurement2015-dc-175x135

Join us on April 20, 2015, for PR News’ essential PR Measurement Conference at the National Press Club in D.C., and learn how tie PR metrics to measurable business outcomes.

Use code “150off” at checkout to save $150 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.