Verizon Wireless Outages Dent Rep for Reliability


Verizon Wireless customers across the country have been reporting data outages affecting both 3G and 4G networks on the carrier’s support forums and Twitter account. This comes just two weeks after customers suffered outages on Verizon’s 4G LTE, the carrier’s fastest network. It is a potentially brand-damaging development for a company that claims to have the country’s most reliable network.

Verizon Wireless hasn’t responded to requests for comment from media outlets such as The Washington Post and All Things Digital. When tech news Web site The Verge spoke to a Verizon Wireless support representative, the rep confirmed the outages but wasn’t authorized to discuss the issues in detail. There has also been no announcement of outage issues on the company’s official customer service Twitter account.

On the plus side, on Dec. 21, Verizon Wireless representatives were on Twitter actively engaging with customers affected by the outages. In addition, it appears Verizon Wireless’ crisis management playbook has ensured that employees who are not authorized to be spokespeople aren’t making statements to the press.

It’s understandable that Verizon may not have clear answers as to the cause of the network outages. Nevertheless, a conversation that is currently focused on the unreliability of its networks will continue to fester and cries out for brand engagement.




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media 20/20 Summit

PRN_summit_ads_175x135_ep

This gathering will feature some key influencers and operators in social media, sharing their knowledge and experience in a full day of eye-opening sessions. You will take away practical knowledge to increase the visibility of your brand and expand its reach on social media.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.