Amazon Gets the Occupy Treatment

Amazon has left itself open to charges of being a cutthroat competitor with its recent promotion tied to the use of its Price Check smartphone app. Customers who used the app on Dec. 10 to scan prices at brick-and-mortar stores received a 5% discount (on up to three items) on the same items on Amazon's site.

Small businesses and even Sen. Olympia Snow of Maine have since barraged the online retailer with criticism, accusing it of encouraging consumers to spy on its behalf, according to the New York Times.

A letter to Amazon CEO Jeff Bezos from Oren Teicher, CEO of the American Booksellers Association, claims the promotion comes “at the expense of cities and towns nationwide,” and a spin-off movement called “Occupy Amazon,” with an accompanying hashtag on Twitter and a Facebook page, has been launched.

Amazon released a statement to the Times explaining the promotion was not directed at smaller competitors, but the damage has been done—right in the thick of the holiday shopping season. Every big brand—and every politician, it seems (just ask Vladimir Putin)—can be "occupied" for perceived offenses against consumers and less-powerful competitors. Perhaps it's time for "occupied" scenarios to be built into crisis plans.


Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.