NASA’s Tweetups Soar to Great Heights


In an ongoing effort to expand its audience, NASA has taken to Twitter to generate interest in its facilities and initiatives. NASA’s tweetups invite some of its followers via a lottery to come visit one of its facilities and learn more about the agency, according the Huffington Post. In exchange for the tour, participants are asked to narrate their day through tweets, photos and videos.

Because it is a random selection, the followers who are picked to visit are not necessarily the tech bloggers or influential media personalities one would expect to be given exclusive touring privileges of NASA centers. It could be your friend, neighbor or family member. In essence, that is what NASA wants.

If NASA simply sends out a press release or invites influential science bloggers for a tour, it may generate coverage. More likely than not, the coverage would only reach audiences who already have an active interest in the organization—it would do little to grab the attention of the ordinary citizen.

Through these tweetups, NASA has found a way to engage different audiences and then rely on them for their authentic voices on Twitter. It is an effective way to generate sincere interest and drive conversations—especially when the agency does not have its most celebrated program, the space shuttle, available to draw regular coverage and attract attention. And it doesn't hurt that, by fostering such conversations, NASA also manages to teach a thing or two to an audience that is ready and wants to listen.




Comments Off

Deals of the Week

Get $150 Off PR News' Media Relations Conference

 media_relations_banners_180x150_ep

Join us on December 11, 2014, for PR News’ essential Media Relations Conference, taking place at the National Press Club in Washington, D.C. You'll learn from top PR professionals how to amplify your organization’s messages through positive coverage in traditional media and through your own branded content initiatives.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.