High-Tech Grilled Cheese Joints Fuel Mobile PR Discussion


A new venture by the guy who invented the Flip video camera brings up the growing importance of integrating mobile outreach in communications. Jonathan Kaplan has launched what Mashable writes is a "high-tech chain of grilled cheese restaurants." Called "The Melt," these restaurants not only offer interesting recipe deviations from the regular grilled cheese, but the opportunity for diners to order their meals with their mobile phones, and use a QR code that is then swiped at the restaurant. Your order appears in two minutes or less—at least that's Kaplan's goal.

This begs the question: Mobile and PR have been mentioned in the same breath for several years now, but have you undertaken a mobile initiative or integrated mobile outreach into a campaign? How were the results?
























 




Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prmeasurement2015-dc-175x135

Join us on April 20, 2015, for PR News’ essential PR Measurement Conference at the National Press Club in D.C., and learn how tie PR metrics to measurable business outcomes.

Use code “150off” at checkout to save $150 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.