High-Tech Grilled Cheese Joints Fuel Mobile PR Discussion


A new venture by the guy who invented the Flip video camera brings up the growing importance of integrating mobile outreach in communications. Jonathan Kaplan has launched what Mashable writes is a "high-tech chain of grilled cheese restaurants." Called "The Melt," these restaurants not only offer interesting recipe deviations from the regular grilled cheese, but the opportunity for diners to order their meals with their mobile phones, and use a QR code that is then swiped at the restaurant. Your order appears in two minutes or less—at least that's Kaplan's goal.

This begs the question: Mobile and PR have been mentioned in the same breath for several years now, but have you undertaken a mobile initiative or integrated mobile outreach into a campaign? How were the results?
























 




Comments Off

Deals of the Week

Get $150 Off PR News' Media Relations Conference

 media_relations_banners_180x150_ep

Join us on December 11, 2014, for PR News’ essential Media Relations Conference, taking place at the National Press Club in Washington, D.C. You'll learn from top PR professionals how to amplify your organization’s messages through positive coverage in traditional media and through your own branded content initiatives.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.