Did HP Miss the Marcom Boat on TouchPad’s Demise?


HP's TouchPad tablet is kind of like Elvis—it has became even more popular after death. When HP pulled the plug on the TouchPad late last week due to very poor sales, there were some retail outlets selling the product for $149 on down to $99. This caused a buying frenzy, and while those prices are hard to find now, major retailers like Amazon, Best Buy and others are sold out.

Given this demand, perhaps HP's marcom execs could have given the TouchPad's death a little more thought. It's possible the company could have set a higher price point to liquidate the stock—say more than $200—and reaped greater benefits. We're aware of the communications that support dead celebrities like Elvis and Einstein—keeping them alive with a variety of tactics. What about dead tech products? Should HP have treated the TouchPad's demise more as product launch than a product crash? We'll see what the company has in store in a few days, when reportedly a new wave of TouchPads will be offered.























Comments Off

Deals of the Week

Get $150 Off PR News' Social Media 20/20 Summit

PRN_summit_ads_175x135_ep

This gathering will feature some key influencers and operators in social media, sharing their knowledge and experience in a full day of eye-opening sessions. You will take away practical knowledge to increase the visibility of your brand and expand its reach on social media.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.