A Moment of Silence on the 10th Anniversary of 9/11


Commemorations of 9/11 are just around the corner. Expect many brands and organizations to find some way to mark the 10th anniversary of the Sept. 11, 2001, terrorist attacks—and expect many of these linkages to be inappropriate. It'll just be too easy to be accused of ghoulish exploitation.

The temptation will be great for brands to use the anniversary in some way to spike engagement on Facebook or increase their Twitters followers. But this anniversary will come just once, and it is uncharted waters. Chances are that seemingly guileless requests to share feelings or memories on a brand page will lead to heavy criticism.

The best route may be to fall totally silent on social networks on the morning of Tues., Sept. 13—a symbolic anniversary of the attacks—during the hour in which the attacks took place. Sept. 11 falls on a Sunday, and the attack was on a Tuesday. Some kind of message should be made by brands, and silent commemoration would be the best statement of all.




Comments Off

Deals of the Week

Get $150 Off PR News' Media Relations Conference

 media_relations_banners_180x150_ep

Join us on December 11, 2014, for PR News’ essential Media Relations Conference, taking place at the National Press Club in Washington, D.C. You'll learn from top PR professionals how to amplify your organization’s messages through positive coverage in traditional media and through your own branded content initiatives.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.