Amid a report from the NY Post that Libyan dictator Moammar Khadafy is looking for a New York-based PR firm to refurbish his government's reputation, the question arises: should or will any PR rep answer the call?
It's not that a few PR agencies haven't done this type of work before. And apparently Libyan government officials have backup materials in written, audio and video forms that help their case—or so they say in their pitch to New York and London-based agencies. So what would hold PR agencies back from at least? While the pay could be high, there's something called "reputation" plus the ability to get new clients in the future that could be deterrents.