Are ‘Wants’ Stronger Than ‘Likes’?


The Huffington Post, in its Tech Social Start-Up series, just covered new app available to the public called "want!" In a nutshell, people can download the app and chronicle their wants and desires through photos and text sent via their smartphones. The app is pushed through to Facebook, Twitter, Foursquare and Tumblr. In fact, you can get the app through Facebook Connect. With want! not only can you want a product or a service, but you could also want to “take a walk in the park” or daydream about an apartment you might like to live in. 

The ability to make your wants known, instead of just pressing the “like” button, could be a powerful tool for communicators, as want! keeps lists of “most wanted” things. The desire to be at the top of these lists would be something that any brand or organization would, well, want. What’s your take on want!? In a “me-me” society, could it be a very effective social tool, or just the social flavor of the month?























Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prmeasurement2015-dc-175x135

Join us on April 20, 2015, for PR News’ essential PR Measurement Conference at the National Press Club in D.C., and learn how tie PR metrics to measurable business outcomes.

Use code “150off” at checkout to save $150 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.