Are ‘Wants’ Stronger Than ‘Likes’?


The Huffington Post, in its Tech Social Start-Up series, just covered new app available to the public called "want!" In a nutshell, people can download the app and chronicle their wants and desires through photos and text sent via their smartphones. The app is pushed through to Facebook, Twitter, Foursquare and Tumblr. In fact, you can get the app through Facebook Connect. With want! not only can you want a product or a service, but you could also want to “take a walk in the park” or daydream about an apartment you might like to live in. 

The ability to make your wants known, instead of just pressing the “like” button, could be a powerful tool for communicators, as want! keeps lists of “most wanted” things. The desire to be at the top of these lists would be something that any brand or organization would, well, want. What’s your take on want!? In a “me-me” society, could it be a very effective social tool, or just the social flavor of the month?





















Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.