Did NBC Score a Bogey With ‘Under God’ Omission During the U.S. Open?


While NBC was basking in the thought that the next Tiger Woods was plying his trade at the U.S. Open golf tourney held in Washington D.C. last weekend (22-year-old Rory McIlroy won it going away), the network also got skewed via social media when it cut the words “Under God” from a pre-taped, patriotic segment that featured the Pledge of Allegiance recited by schoolchildren.

When the tweets started to come in criticizing the network for leaving the words out, NBC did apologize on air, but strangely, announcer Dan Hicks didn’t mention that the phrase cut was “Under God.” He also said the omission was “done not to upset anyone,” which pretty much means it wasn’t an inadvertent act.

A look at the tweets and subsequent comments on blogs reveals that while many viewers were outraged, there was spirited debate if NBC had the right to edit the words out. After all, “Under God” was not in the original Pledge of Allegiance, written in 1892 by Baptist minister Francis Bellamy. The phrase was added by Congress in 1954.

The brouhaha goes to show that while to many golf is a religion, perhaps it isn’t the best thing to mix the two (or even go there) during the telecast of a major tournament.

























Comments Off

Deals of the Week

Get $150 Off PR News' Social Media 20/20 Summit

PRN_summit_ads_175x135_ep

This gathering will feature some key influencers and operators in social media, sharing their knowledge and experience in a full day of eye-opening sessions. You will take away practical knowledge to increase the visibility of your brand and expand its reach on social media.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.