Did NBC Score a Bogey With ‘Under God’ Omission During the U.S. Open?


While NBC was basking in the thought that the next Tiger Woods was plying his trade at the U.S. Open golf tourney held in Washington D.C. last weekend (22-year-old Rory McIlroy won it going away), the network also got skewed via social media when it cut the words “Under God” from a pre-taped, patriotic segment that featured the Pledge of Allegiance recited by schoolchildren.

When the tweets started to come in criticizing the network for leaving the words out, NBC did apologize on air, but strangely, announcer Dan Hicks didn’t mention that the phrase cut was “Under God.” He also said the omission was “done not to upset anyone,” which pretty much means it wasn’t an inadvertent act.

A look at the tweets and subsequent comments on blogs reveals that while many viewers were outraged, there was spirited debate if NBC had the right to edit the words out. After all, “Under God” was not in the original Pledge of Allegiance, written in 1892 by Baptist minister Francis Bellamy. The phrase was added by Congress in 1954.

The brouhaha goes to show that while to many golf is a religion, perhaps it isn’t the best thing to mix the two (or even go there) during the telecast of a major tournament.

























Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prmeasurement2015-dc-175x135

Join us on April 20, 2015, for PR News’ essential PR Measurement Conference at the National Press Club in D.C., and learn how tie PR metrics to measurable business outcomes.

Use code “150off” at checkout to save $150 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.