Morgan Takes the Heat Off Weiner


Well, we've all learned a lot since Rep. Anthony Weiner claimed that his Twitter account had been hacked, only to recant when reality played its hand.

The main lesson: Own up, apologize and make it snappy.

A June 4 Facebook post written by someone who had just attended a performance by comedian Tracy Morgan in Nashville laid out in detail Morgan's angry comments about gay people. Apparently, Morgan was not playing a character when he made these comments—he was speaking from the heart, according to the Facebook poster.

And here we are, on June 13, seeing TMZ and New York Times reports that Morgan was heading back to Nashville to apologize and that he'll meet in New York with gay and transgendered teens.

Wait—perhaps we don't have the "make it snappy" part down yet.

CEOs, politicians and all celebrities should take heed—they are being watched and monitored, all the time. Media training is an absolute must—at the very least for their spokespeople. Where was Tracy Morgan's publicist this past week? Did he or she see any headlines with the name "Weiner" in it?

Real-time PR crises require real-time responses. Unfortunately, the hubris and sense of power that underlie reckless statements and actions are the very traits that prevent quick, thoughtful apologies.


1 Comment

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

  • Andrew

    Apologizes are nice but that doesn’t mean his mentality has changed in a second. He has the same opinion but wants to “clean” his image.